Creating a Powerful Book Promotion Website — David Steele
Held November 2, 2006.
What are the essential elements of a successful book marketing website? During this call, David Steele walks us through all the information you need to establish your book website, using his own book marketing site, http://www.consciousdating.com, as an example.
We cover such areas as:
• Focusing design on the client (The WIIFM Factor; “What’s in it for me?”)
• The main purpose in writing and publishing a book
• What elements and features should your book site contain, and why?
• How can your book and website support your business?
• Building credibility
• Thoughts on using photos of people
• Capturing personal information about your visitors; compelling opt-in offers
• Marketing by providing value
• The right tools for the media/getting interview and speaking opportunities
• Using contests to generate buzz
• Creating a landing page for sales (and external ads)
• Why building your platform/marketing network is essential
• Qualifying your prospects and customers
• Why you want to have a “call to action” in every message
• The main purpose of your website
Our featured guest is David Steele, author of Conscious Dating: finding the love of your life in today’s world, and Founder and CEO of BuildingYourIdealPractice.com. I’ve known David for several years, and he’s a very special man, personally and professionally. After 20 years as a marriage and family counselor, David moved into the brand new field of relationship coaching and built a national network of coaches that help people develop successful relationships consciously and intelligently. But that wasn’t enough — he then branched out into helping those coaches be successful private practices, themselves. David is one of the few people who always seems to be one step ahead of me in using technology effectively, and I’m a bit envious of that!
Handout & bonus material for this program is available at: