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John Kremer is an acknowledged expert on book publishing and marketing. Besides being the owner of a publishing company (Open Horizons, in Taos, New Mexico), he is the editor of the Kremer 100 PR newsletter. John is the author of a number of books on publishing and marketing, including 1001 Ways to Market Your Books: For Authors and Publishers (6th Edition), The Complete Direct Marketing Sourcebook, High Impact Marketing on a Low Impact Budget, and Celebrate Today. He has also designed the Do-It-Yourself Book Publicity Kit, Book Publishing Reports on CD-ROM, and Book Marketing Mini-Book series.