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Archive for May, 2007

Increase Your Sales with Amazon.com Advantage - Erin Eaves

Thursday, May 3rd, 2007
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Amazon.com Advantage is a proven and powerful means of distribution and order fulfillment. Work directly with the Internet’s leading retailer to market your products to customers. Benefits include:

  • Access to tens of millions of Amazon.com customers around the world
  • Leverage Amazon’s remarkable selling power with your whole catalog — including Not Yet Released and backlist items
  • Your titles are eligible for Amazon’s world-class marketing programs like personalization and automerchandising
  • Your products are available to ship to customers within 24 hours
  • Control most aspects of your product’s Detail Pages
  • Receive quick and easy payments when your products sell
  • Enjoy limited returns
  • Support from our member services team 7 days a week
  • Log in to your online account to confirm orders, add titles, and review sales reports

Here’s an outline of the agenda for the call:

  • Overview of Amazon.com — Customer Experience Pillars: Price, Selection, Availability, Convenience/Discovery
  • Discovery: Merchandising
  • Selection & Availability: Advantage and consignment
  • Selection & Availability: Print on Demand
  • Availability: Marketplace
  • Discovery: Search Inside & Upgrade
  • Discovery: AmazonConnect
  • Convenience: Amazon Shorts
  • Discovery: Associates
  • Question and Answer

About Erin Eaves

As Manager of Amazon Advantage, Erin Eaves leads the company’s efforts to help small vendors and independent artists offer their books, CDs and films directly to Amazon’s tens of millions of customers. Since joining Amazon.com in 2, Eaves has had various leadership roles in inventory and vendor management for the company. Prior to joining Amazon.com, Eaves spent nearly 1 years as a buyer for major apparel retailers. Eaves earned a B.A. at Claremont McKenna College. She enjoys travel, hiking, camping, ethnic cooking, wine tasting, soccer and music, and can speak conversational Spanish and Mandarin. Eaves resides in Seattle with her family.