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Did you know that only about 5% of all book sales are made through traditional book retailers? A huge percentage of books is sold through alternative outlets, including businesses, associations, government, libraries, gift shops, military bases,airports, schools and universities, museum shops, catalogs and more. In addition, these outlets often provide more favorable terms than traditional bookstores. If you want to increase your book sales and level the playing field with the “big boys,” you must be aware of these great book sales opportunities.

About Brian Jud

Brian is the acknowledged expert on “special sales,” or book sales outside the bookstore. I promise you that if you haven’t heard Brian speak before, you’ll enjoy his information-packed, entertaining and light presentation style. He’s had a lot of practice, including having aired over 6 episodes of his television series, The Book Authority.

Brian is the author of the Publishers Weekly title, Beyond the Bookstore and The Marketing Planning CD-ROM that accompanies it. He is also the editor of the Book Marketing Matters email newsletter on special sales topics. Brian developed and introduced the Special-Sales Profit Center, the web-based, targeted-marketing system that helps deliver incremental sales and profits. This system is being used by publishers around the country and by R. R. Bowker to sell books to non-bookstore markets.