Essentials of Book Promotion and Publicity for Non-Fiction Authors - Dan Smith
Get inside the mind of one of today’s most creative and successful book publicists and learn what it takes to get mentioned and featured in the media during this month’s call.
We discuss such topics as: what publicity is and how it differs from other forms of marketing; finding an angle; what you can expect from TV, radio and print coverage; publicity on the internet; monitoring news for tie-ins; and the strategy of “the book as business card.” Time allowing, we’ll select one author live during the call and create a “mini case study,” putting together a unique strategy for his or her book.
About Dan Smith
This month’s guest, Dan Smith, founder and president of TCI-Smith Publicity, is widely considered one of the most persuasive and talented promotional writers in the industry, and a savvy media pitching professional. Dan has been personally responsible for over 2, media placements on virtually every major TV and radio show, as well as top newspapers and magazines, and developed/enhanced the “book as business card” public relations,publicity and marketing strategy.