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Do you wish you had more money, power and clout to get your book noticed? Don’t we all! But if you’re serious about marketing and promoting your book, there are ways to do it that don’t cost a fortune! Shel Horowitz,author of Grassroots Marketing for Authors and Publishers, joins us to share his experiences, insights and strategies. Shel is an authority on how “frugal marketing” approaches can help authors and publishers achieve outstanding results such as:

• How to beat the odds and be a success in bookstores
• Where to find much better targeted markets—including bulk sales
• How to get local and national media attention
• What easy and profitable online strategies (far beyond just a website) cost little or nothing and create tremendous results
• Where to locate partners who already reach your best markets—and make them beg to help you

About Shel Horowitz

Shel Horowitz is an ethical marketing expert, author, writer, speaker, consultant, community organizer and “frugalist.” Here’s what John Kremer has to say about Shel and his book, Grassroots Marketing for Authors and Publishers:

“Shel is the ultimate frugal marketer. If you don’t want to spend a lot of money marketing your books but you still want to sell a ton of books read his book. He provides lots of doable ideas that don’t cost a lot of money but can produce great results.” John Kremer, author, 11 Ways to Market Your Books