Niche Markets and Natural Allies — Creating Momentum for Your Book Sales — Paula Hendricks
We all face challenges in creating and maintaining momentum in our book marketing efforts. Sometimes, we’re frozen in our tracks before we even get started. There’s so much to do! Am I doing the right thing? How much money should I spend? I don’t like public speaking! Technology is overwhelming!
Don’t worry. You’re not alone. Every one of us struggles with limitations and barriers from time to time. The answer is to personalize your approach, based on your own strengths, interests and natural advantages. Choosing marketing activities that energize and inspire you virtually guarantees momentum and successes you can build on, creating an ever-expanding virtuous circle of satisfaction, excitement and abundance.
During this month’s Author Marketing Teleconference, we’ll be addressing the key elements you need to naturally build enthusiasm and vitality into your book marketing. Our guest, Paula Hendricks, is a visionary and creative powerhouse with experience in publishing, advertising, entrepreneurship, communication and technology. Her passion is helping authors succeed, and she’s highly skilled at seeing connections and patterns as they relate to the bigger picture.
Some of the topics and questions we’ll be addressing during the call include:
• Identifying your goals and personal measures of success
• The importance of engaging others to generate ideas
• Identifying your “natural markets”
• How to keep your energy level high
• Looking at all marketing efforts as test markets
• It’s all changing all the time
• Don’t get stuck in “one market” myopia
• How to approach technology without overwhelm
About Paula Hendricks
Paula Hendricks is the Founder and President of Cinnabar Bridge Communications, a marketing and communications consultancy based in San Francisco. As an author, book designer, book producer, book coach, and independent publisher, she helps others produce and/or publish their books. Her great love of books and the written word, along with her strong marketing background, give her a valuable perspective on the whole business of producing and publishing books. Paula is the author of three books, and serves on the board of the Bay Area Independent Publishers Association.