Standard Podcast [60:57m]: Play Now | Play in Popup | Download

Amazon.com Advantage is a proven and powerful means of distribution and order fulfillment. Work directly with the Internet’s leading retailer to market your products to customers. Benefits include:

• Access to tens of millions of Amazon.com customers around the world
• Leverage Amazon’s remarkable selling power with your whole catalog — including Not Yet Released and backlist items
• Your titles are eligible for Amazon’s world-class marketing programs like personalization and automerchandising
• Your products are available to ship to customers within 24 hours
• Control most aspects of your product’s Detail Pages
• Receive quick and easy payments when your products sell
• Enjoy limited returns
• Support from our member services team 7 days a week
• Log in to your online account to confirm orders, add titles, and review sales reports

Here’s an outline of the agenda for the call:

• Overview of Amazon.com — Customer Experience Pillars: Price, Selection, Availability, Convenience/Discovery
• Discovery: Merchandising
• Selection & Availability: Advantage and consignment
• Selection & Availability: Print on Demand
• Availability: Marketplace
• Discovery: Search Inside & Upgrade
• Discovery: AmazonConnect
• Convenience: Amazon Shorts
• Discovery: Associates
• Question and Answer

About Erin Eaves

As Manager of Amazon Advantage, Erin Eaves leads the company’s efforts to help small vendors and independent artists offer their books, CDs and films directly to Amazon’s tens of millions of customers. Since joining Amazon.com in 2, Eaves has had various leadership roles in inventory and vendor management for the company. Prior to joining Amazon.com, Eaves spent nearly 1 years as a buyer for major apparel retailers. Eaves earned a B.A. at Claremont McKenna College. She enjoys travel, hiking, camping, ethnic cooking, wine tasting, soccer and music, and can speak conversational Spanish and Mandarin. Eaves resides in Seattle with her family.

 Standard Podcast [77:21m]: Play Now | Play in Popup | Download

Held April 5th, 2007.

Eric began his book publishing career at the Viking Press in 1970. In 1974, he was hired at St. Martin’s Press as Director of Sales. By 1977, Eric was National Sales Manager at Simon & Schuster. Eric has worked with independent publishers since 1981, and is currently the President of Midpoint Trade Books, Inc., a sales and distribution company for independent publishers, which was founded in 1996 by Eric and his two Partners. Eric is the author of The Book Publishers Handbook: The 7 Keys to Publishing Success to be published for the book trade by Beaufort Books, Inc. in May 2007. Eric has also taught book publishing courses at Harvard, Columbia, Hofstra and New York University. He has also served on panels at PMA University, SPAN, and other venues.

 Standard Podcast [79:08m]: Play Now | Play in Popup | Download

Held March 1, 2007.

John Kremer is an acknowledged expert on book publishing and marketing. Besides being the owner of a publishing company (Open Horizons, in Taos, New Mexico), he is the editor of the Kremer 100 PR newsletter. John is the author of a number of books on publishing and marketing, including 1001 Ways to Market Your Books: For Authors and Publishers (6th Edition), The Complete Direct Marketing Sourcebook, High Impact Marketing on a Low Impact Budget, and Celebrate Today. He has also designed the Do-It-Yourself Book Publicity Kit, Book Publishing Reports on CD-ROM, and Book Marketing Mini-Book series.

 Standard Podcast [76:39m]: Play Now | Play in Popup | Download

Held February 1, 2007

Penny Sansevieri is CEO and founder of Author Marketing Experts Inc. She is a best selling author, and an expert in media relations and book marketing.

Links:

Author Marketing Experts

 Standard Podcast [59:43m]: Play Now | Play in Popup | Download

Held January 4, 2007.

Yoder is a seasoned journalist, published in over 200 publications including The Washington Post, Financial Executive, Home Office Computing, Costco Connection, Industry Week, Brand Marketing and dozens of trade, business and consumer publications. He currently contributes articles about small business marketing and current affairs to dozens of trade publications and web sites.

Drawing from years of experience as a working journalist, Steven uses his inside understanding of targeted PR strategies to help small businesses reach their best clients and customers and develop a unique brand identity, and harness the media to become recognized leaders in their industries. Get Slightly Famous takes this approach a step further by helping small businesses reach out in all directions to become “slightly” famous and attract more business with less effort.

 Interview with Jason Van Orden [68:17m]: Play Now | Play in Popup | Download

Held December 7, 2006.

Jason Van Orden is a software engineer, a consultant, and a musician. But in this interview, he is the author of Promoting Your Podcast. A lesson in guerrilla marketing for the web as it applies to podcasting, and web 2.0 in general.

Links:

Jason Van Orden

Promoting Your Podcast

 Author Marketing with Steele [59:26m]: Play Now | Play in Popup | Download

Held November 2, 2006.