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What’s the biggest secret to becoming a million-dollar expert?

Back in February, Annie Jennings shared with us the concept of building a PLATFORM to establish our credibility and expertise as experts. Now, Annie shows us how to use the platform we create to generate book sales and business beyond our wildest dreams, and have fun doing it.

About Annie Jennings

Annie Jennings, of the national PR firm Annie Jennings PR, promotes authors & experts to the most prestigious media in America. Her commitment to excellence has forever changed publicity as she has created the most advanced publicity tools and strategies used in PR today. Annie’s mission is to help everyone share their messages all over the world for the betterment of all.

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One of the quickest ways to ramp up your publicity efforts online is to write a press release. But what should you write and where should you put it? Randy Peyser specializes in Internet Marketing and Publicity for authors and entrepreneurs. In this month’s Author Marketing Teleconference Call, she shares the secrets to driving traffic to your website by writing and distributing press releases online.

About Randy Peyser

Randy Peyser, is an Online Publicity Expert and the Owner of Author One Stop, www.AuthorOneStop.com. Currently, she is getting her clients up to 152,000 impressions per press release that she writes and distributes online. She is featured in many books, including “Confessions of Shameless Self-Promoters,” “Dojo Wisdom for Writers,” “Book Marketing from A-Z,”and “Visionary Women Inspiring the World.” She is the author of the “Internet Marketing and Publicity Directory,” “The Mind/Body/Spirit Speakers Guide,” “Crappy to Happy,” and the upcoming book, “The Power of Miracle Thinking,” (April 28).

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We all face challenges in creating and maintaining momentum in our book marketing efforts. Sometimes, we’re frozen in our tracks before we even get started. There’s so much to do! Am I doing the right thing? How much money should I spend? I don’t like public speaking! Technology is overwhelming!

Don’t worry. You’re not alone. Every one of us struggles with limitations and barriers from time to time. The answer is to personalize your approach, based on your own strengths, interests and natural advantages. Choosing marketing activities that energize and inspire you virtually guarantees momentum and successes you can build on, creating an ever-expanding virtuous circle of satisfaction, excitement and abundance.

During this month’s Author Marketing Teleconference, we’ll be addressing the key elements you need to naturally build enthusiasm and vitality into your book marketing. Our guest, Paula Hendricks, is a visionary and creative powerhouse with experience in publishing, advertising, entrepreneurship, communication and technology. Her passion is helping authors succeed, and she’s highly skilled at seeing connections and patterns as they relate to the bigger picture.

Some of the topics and questions we’ll be addressing during the call include:

• Identifying your goals and personal measures of success
• The importance of engaging others to generate ideas
• Identifying your “natural markets”
• How to keep your energy level high
• Looking at all marketing efforts as test markets
• It’s all changing all the time
• Don’t get stuck in “one market” myopia
• How to approach technology without overwhelm

About Paula Hendricks

Paula Hendricks is the Founder and President of Cinnabar Bridge Communications, a marketing and communications consultancy based in San Francisco. As an author, book designer, book producer, book coach, and independent publisher, she helps others produce and/or publish their books. Her great love of books and the written word, along with her strong marketing background, give her a valuable perspective on the whole business of producing and publishing books. Paula is the author of three books, and serves on the board of the Bay Area Independent Publishers Association.

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Get past the barriers FAST and start producing media results right away.

Our guest this month is Marie Swift, founder of Impact Communications, a full-service marketing communications firm serving a select group of independent financial advisors and allied institutions.

Institutions such as Securities America, the Garrett Planning Network and Schwab Institutional have partnered with Impact to create new and innovative programs for their representatives and affiliated advisors.

Her firm currently represents industry influentials such as George Kinder, Sheryl Garrett, Susan Bradley and Norman Boone. Institutional clients include Securities America and Merit Retirement Advantage.

Previous client engagements include work with best selling author Lee Eisenberg and publishing company Free Press,consulting and positioning strategy for budding speakers such as Ed Jacobson (creator of the Appreciative Financial Planning process) and Susan Turnbull (creator of ethical will workbook The Wealth of Your Life), and a multi-year national publicity push for TAMP-alternative FocusPoint Solutions.

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Do you wish you had more money, power and clout to get your book noticed? Don’t we all! But if you’re serious about marketing and promoting your book, there are ways to do it that don’t cost a fortune! Shel Horowitz,author of Grassroots Marketing for Authors and Publishers, joins us to share his experiences, insights and strategies. Shel is an authority on how “frugal marketing” approaches can help authors and publishers achieve outstanding results such as:

• How to beat the odds and be a success in bookstores
• Where to find much better targeted markets—including bulk sales
• How to get local and national media attention
• What easy and profitable online strategies (far beyond just a website) cost little or nothing and create tremendous results
• Where to locate partners who already reach your best markets—and make them beg to help you

About Shel Horowitz

Shel Horowitz is an ethical marketing expert, author, writer, speaker, consultant, community organizer and “frugalist.” Here’s what John Kremer has to say about Shel and his book, Grassroots Marketing for Authors and Publishers:

“Shel is the ultimate frugal marketer. If you don’t want to spend a lot of money marketing your books but you still want to sell a ton of books read his book. He provides lots of doable ideas that don’t cost a lot of money but can produce great results.” John Kremer, author, 11 Ways to Market Your Books

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Get inside the mind of one of today’s most creative and successful book publicists and learn what it takes to get mentioned and featured in the media during this month’s call.

We discuss such topics as: what publicity is and how it differs from other forms of marketing; finding an angle; what you can expect from TV, radio and print coverage; publicity on the internet; monitoring news for tie-ins; and the strategy of “the book as business card.” Time allowing, we’ll select one author live during the call and create a “mini case study,” putting together a unique strategy for his or her book.

About Dan Smith

This month’s guest, Dan Smith, founder and president of TCI-Smith Publicity, is widely considered one of the most persuasive and talented promotional writers in the industry, and a savvy media pitching professional. Dan has been personally responsible for over 2, media placements on virtually every major TV and radio show, as well as top newspapers and magazines, and developed/enhanced the “book as business card” public relations,publicity and marketing strategy.

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As a highly prolific author and publisher, he knows the publishing business from all angles, and knows what works and what doesn’t when it comes making books successful. He’s also an exceptional man who is making a real difference in the world in terms of people’s health, knowledge and spirituality, based on solid science.

About Dawson Church

Our guest in October is Dawson Church, PhD. Dawson Church has edited or authored over 2 books in the fields of health,psychology, and spirituality. He has collaborated on articles with many of the leading voices of our time, including Larry Dossey, Bernie Siegel, Caroline Myss, Jeanne Achterberg, Neale Donald Walsch, Gay Hendricks, Joan Borysenko, Mary Catherine Bateson, Andrew Harvey, Huston Smith, Barry Sears, and John Gray. He has been quoted in USA Today, CNN, theLos Angeles Times, San Francisco Chronicle, Parenting, and many other national media.Dawson is also the founder of Elite Books, an independent press dedicated to producing books of the highest quality that truly make a difference to people’s lives and to the world. Elite Books has two divisions, one of which assists authors who are self-publishing, in order to maximize their potential revenue from publication. This division is called the Author’s Publishing Cooperative.Dan Smith

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There is no reason to drive traffic to your site if your site isn’t converting visits into book sales! Learn how to track your traffic effectively and see what is working and what is not, and what you can do to fix it. Understanding the elements that convert traffic into revenue is the first step to Internet Marketing Success. In this teleconference call, you will learn how to:

• Encourage viral marketing
• Create a buzz that takes on a life of its own
• Create a community among your visitors
• Turn your blog into an effective marketing tool
• Create engaging opt-ins and stay in touch with your visitors
• Sell the benefits, not the features
• The hot, new phenomenon of book promotion videos

About Jeniffer Thompson

Founded by Chad and Jeniffer Thompson, Monkey C Media is a full design house offering a wide range of design services and marketing concepts. We started mCm because we were surrounded by talent we now combine those talents to bring you a distinctive group of creative minds. Blah. blah, blah - does anyone ever really read this stuff? Oh, and one more We love what we do. Really.

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Our August teleconference features George Foster, of Foster Covers. Check his website at www.fostercovers.com. George has been a professional graphic designer since 1979, and discovered his passion for book covers in 1994. He prefers serving independent publishers, but has worked with Simon & Schuster, Harcourt Brace, Pearson Education, St. Martin’s Press, and back when they were a small publisher, he designed three of the earliest Chicken Soup for the Soul covers.

About George Foster

John Kremer, the world’s top book marketing consultant, asked George to write the chapter about book cover design for 1001 Ways to Market Your Books. He also designed the cover