AP Logo
collage




Home
Commercial Services
Author Services
Author Marketing Audio Series
Merchant History
Bookstore
Book Catalog
Meet Our Team
Contact AP
Privacy Policy
Terms & Conditions

So You Want to Be a Financial Planner, 5th Edition - Nancy Langdon Jones, CFP

April 19th, 2011
So You Want to be a Financial Planner, 5th Edition

Purchase this e-book: Add To Cart - $35.00

Finally, together in one place, a comprehensive step-by-step process for launching your career as a financial planner. Here is everything you need to know from getting the right credentials to getting the right clients. Over the next few decades, billions of dollars will be changing hands as millions of baby boomers retire. Learn how you can play an important role in ensuring the financial health of future generations.

This book is an e-book, meant for downloading and reading using Adobe Acrobat. For the print version, click Here.

The Million Dollar Strategy for Leveraging Your Platform ( Part 3 ) — Annie Jennings

October 2nd, 2008

Purchase this single MP3: icon for podpress Add To Cart - $20.00

Purchase the entire series: icon for podpress Add To Cart - $350.00

What’s the biggest secret to becoming a million-dollar expert?

Back in February, Annie Jennings shared with us the concept of building a PLATFORM to establish our credibility and expertise as experts. Now, Annie shows us how to use the platform we create to generate book sales and business beyond our wildest dreams, and have fun doing it.

About Annie Jennings

Annie Jennings, of the national PR firm Annie Jennings PR, promotes authors & experts to the most prestigious media in America. Her commitment to excellence has forever changed publicity as she has created the most advanced publicity tools and strategies used in PR today. Annie’s mission is to help everyone share their messages all over the world for the betterment of all.

You Can Be Famous: Insider Secrets to Getting Free Publicity — Dan Kaus

September 4th, 2008
icon for podpress  Listen to a sample of the interview: [62:47m]: Play Now | Play in Popup | Download

Purchase this single MP3: icon for podpress Add To Cart - $20.00

Purchase the entire series: icon for podpress Add To Cart - $350.00

During the call, Dan and I discuss fame, publicity and working with the media.  One of the unique things about Dan is that he has worked “both sides of the street,” as a reporter and editor, and also as an author and publicist, so he has some real insight into the dynamics of building successful working relationships with people in the media.  You Can Be Famous:  Insider Secrets to Getting Free Publicity is also the title of Dan’s new book, which will be released later this year, though it’s available now through his website, http://youcanbefamousbook.com.

About Dan Kaus

Our guest, Danek S. Kaus (pronounced DONek S. Cause), has been a newspaper editor and staff reporter.  As a freelance journalist, he’s published  hundreds of articles in some 75 newspapers and magazines, as well as dozens of business and personal development websites.  Dan’s publicity clients have been featured in USA Today,  The New York Times, CNN and hundreds of other media outlets, including TV, radio, newspapers, magazines and the Internet.  Dan is a former clinical hypnotist and coauthor of Power Persuasion:  Using Hypnotic Influence to Win in Life, Love and Business.  He’s also a screenwriter, and co-wrote an award-winning feature film.

Dan’s other websites include:

http://yourpowerpublicity.com

http://smallbusinessbucks.com

http://jointventure4you.com

The Truth About Marketing and Selling Books on the Internet - Kathleen Gage

August 7th, 2008
icon for podpress  Listen to a sample of the interview:: Play Now | Play in Popup | Download

Purchase this single MP3: icon for podpress Add To Cart - $20.00

Purchase the entire series: icon for podpress Add To Cart - $350.00

The Million Dollar Strategy for Leveraging Your Platform ( Part 2 ) — Annie Jennings

May 1st, 2008
icon for podpress  Listen to a sample of the interview:: Play Now | Play in Popup | Download

Purchase this single MP3: icon for podpress Add To Cart - $20.00

Purchase the entire series: icon for podpress Add To Cart - $350.00

What’s the biggest secret to becoming a million-dollar expert?

Back in February, Annie Jennings shared with us the concept of building a PLATFORM to establish our credibility and expertise as experts. Now, Annie shows us how to use the platform we create to generate book sales and business beyond our wildest dreams, and have fun doing it.

About Annie Jennings

Annie Jennings, of the national PR firm Annie Jennings PR, promotes authors & experts to the most prestigious media in America. Her commitment to excellence has forever changed publicity as she has created the most advanced publicity tools and strategies used in PR today. Annie’s mission is to help everyone share their messages all over the world for the betterment of all.

Drive Traffic to Your Website Through Internet Marketing and Publicity — Randy Peyser

April 3rd, 2008
icon for podpress  Listen to a sample of the interview: [67:45m]: Play Now | Play in Popup | Download

Purchase this single MP3: icon for podpress Add To Cart - $20.00

Purchase the entire series: icon for podpress Add To Cart - $350.00

One of the quickest ways to ramp up your publicity efforts online is to write a press release. But what should you write and where should you put it? Randy Peyser specializes in Internet Marketing and Publicity for authors and entrepreneurs. In this month’s Author Marketing Teleconference Call, she shares the secrets to driving traffic to your website by writing and distributing press releases online.

About Randy Peyser

Randy Peyser, is an Online Publicity Expert and the Owner of Author One Stop, www.AuthorOneStop.com. Currently, she is getting her clients up to 152,000 impressions per press release that she writes and distributes online. She is featured in many books, including “Confessions of Shameless Self-Promoters,” “Dojo Wisdom for Writers,” “Book Marketing from A-Z,”and “Visionary Women Inspiring the World.” She is the author of the “Internet Marketing and Publicity Directory,” “The Mind/Body/Spirit Speakers Guide,” “Crappy to Happy,” and the upcoming book, “The Power of Miracle Thinking,” (April 28).

Niche Markets and Natural Allies — Creating Momentum for Your Book Sales — Paula Hendricks

March 6th, 2008
icon for podpress  Listen to a sample of the interview: [70:24m]: Play Now | Play in Popup | Download

Purchase this single MP3: icon for podpress Add To Cart

Purchase the entire series: icon for podpress Add To Cart

We all face challenges in creating and maintaining momentum in our book marketing efforts. Sometimes, we’re frozen in our tracks before we even get started. There’s so much to do! Am I doing the right thing? How much money should I spend? I don’t like public speaking! Technology is overwhelming!

Don’t worry. You’re not alone. Every one of us struggles with limitations and barriers from time to time. The answer is to personalize your approach, based on your own strengths, interests and natural advantages. Choosing marketing activities that energize and inspire you virtually guarantees momentum and successes you can build on, creating an ever-expanding virtuous circle of satisfaction, excitement and abundance.

During this month’s Author Marketing Teleconference, we’ll be addressing the key elements you need to naturally build enthusiasm and vitality into your book marketing. Our guest, Paula Hendricks, is a visionary and creative powerhouse with experience in publishing, advertising, entrepreneurship, communication and technology. Her passion is helping authors succeed, and she’s highly skilled at seeing connections and patterns as they relate to the bigger picture.

Some of the topics and questions we’ll be addressing during the call include:

• Identifying your goals and personal measures of success
• The importance of engaging others to generate ideas
• Identifying your “natural markets”
• How to keep your energy level high
• Looking at all marketing efforts as test markets
• It’s all changing all the time
• Don’t get stuck in “one market” myopia
• How to approach technology without overwhelm

About Paula Hendricks

Paula Hendricks is the Founder and President of Cinnabar Bridge Communications, a marketing and communications consultancy based in San Francisco. As an author, book designer, book producer, book coach, and independent publisher, she helps others produce and/or publish their books. Her great love of books and the written word, along with her strong marketing background, give her a valuable perspective on the whole business of producing and publishing books. Paula is the author of three books, and serves on the board of the Bay Area Independent Publishers Association.

The Million Dollar Strategy for Leveraging Your Platform ( Part 1 ) — Annie Jennings

February 7th, 2008
icon for podpress  Listen to a sample of the interview:: Play Now | Play in Popup | Download

Purchase this single MP3: icon for podpress Add To Cart - $20.00

Purchase the entire series: icon for podpress Add To Cart - $350.00

What’s the biggest secret to becoming a million-dollar expert?

Back in February, Annie Jennings shared with us the concept of building a PLATFORM to establish our credibility and expertise as experts. Now, Annie shows us how to use the platform we create to generate book sales and business beyond our wildest dreams, and have fun doing it.

About Annie Jennings

Annie Jennings, of the national PR firm Annie Jennings PR, promotes authors & experts to the most prestigious media in America. Her commitment to excellence has forever changed publicity as she has created the most advanced publicity tools and strategies used in PR today. Annie’s mission is to help everyone share their messages all over the world for the betterment of all.

Become a Media Master — Marie Swift

January 3rd, 2008
icon for podpress  Listen to a sample of the interview: [01:00m]: Play Now | Play in Popup | Download

Purchase this single MP3: icon for podpress Add To Cart - $20.00

Purchase the entire series: icon for podpress Add To Cart - $350.00

Get past the barriers FAST and start producing media results right away.

Our guest this month is Marie Swift, founder of Impact Communications, a full-service marketing communications firm serving a select group of independent financial advisors and allied institutions.

Institutions such as Securities America, the Garrett Planning Network and Schwab Institutional have partnered with Impact to create new and innovative programs for their representatives and affiliated advisors.

Her firm currently represents industry influentials such as George Kinder, Sheryl Garrett, Susan Bradley and Norman Boone. Institutional clients include Securities America and Merit Retirement Advantage.

Previous client engagements include work with best selling author Lee Eisenberg and publishing company Free Press,consulting and positioning strategy for budding speakers such as Ed Jacobson (creator of the Appreciative Financial Planning process) and Susan Turnbull (creator of ethical will workbook The Wealth of Your Life), and a multi-year national publicity push for TAMP-alternative FocusPoint Solutions.

Grassroots Marketing for Authors and Publishers — Shel Horowitz

December 6th, 2007
icon for podpress  Listen to a sample of the interview: [63:41m]: Play Now | Play in Popup | Download

Purchase this single MP3: icon for podpress Add To Cart - $20.00

Purchase the entire series: icon for podpress Add To Cart - $350.00

Do you wish you had more money, power and clout to get your book noticed? Don’t we all! But if you’re serious about marketing and promoting your book, there are ways to do it that don’t cost a fortune! Shel Horowitz,author of Grassroots Marketing for Authors and Publishers, joins us to share his experiences, insights and strategies. Shel is an authority on how “frugal marketing” approaches can help authors and publishers achieve outstanding results such as:

  • How to beat the odds and be a success in bookstores
  • Where to find much better targeted markets—including bulk sales
  • How to get local and national media attention
  • What easy and profitable online strategies (far beyond just a website) cost little or nothing and create tremendous results
  • Where to locate partners who already reach your best markets—and make them beg to help you

About Shel Horowitz

Shel Horowitz is an ethical marketing expert, author, writer, speaker, consultant, community organizer and “frugalist.” Here’s what John Kremer has to say about Shel and his book, Grassroots Marketing for Authors and Publishers:

“Shel is the ultimate frugal marketer. If you don’t want to spend a lot of money marketing your books but you still want to sell a ton of books read his book. He provides lots of doable ideas that don’t cost a lot of money but can produce great results.” John Kremer, author, 11 Ways to Market Your Books