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Get inside the mind of one of today’s most creative and successful book publicists and learn what it takes to get mentioned and featured in the media during this month’s call.

We discuss such topics as: what publicity is and how it differs from other forms of marketing; finding an angle; what you can expect from TV, radio and print coverage; publicity on the internet; monitoring news for tie-ins; and the strategy of “the book as business card.” Time allowing, we’ll select one author live during the call and create a “mini case study,” putting together a unique strategy for his or her book.

About Dan Smith

This month’s guest, Dan Smith, founder and president of TCI-Smith Publicity, is widely considered one of the most persuasive and talented promotional writers in the industry, and a savvy media pitching professional. Dan has been personally responsible for over 2, media placements on virtually every major TV and radio show, as well as top newspapers and magazines, and developed/enhanced the “book as business card” public relations,publicity and marketing strategy.

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As a highly prolific author and publisher, he knows the publishing business from all angles, and knows what works and what doesn’t when it comes making books successful. He’s also an exceptional man who is making a real difference in the world in terms of people’s health, knowledge and spirituality, based on solid science.

About Dawson Church

Our guest in October is Dawson Church, PhD. Dawson Church has edited or authored over 2 books in the fields of health,psychology, and spirituality. He has collaborated on articles with many of the leading voices of our time, including Larry Dossey, Bernie Siegel, Caroline Myss, Jeanne Achterberg, Neale Donald Walsch, Gay Hendricks, Joan Borysenko, Mary Catherine Bateson, Andrew Harvey, Huston Smith, Barry Sears, and John Gray. He has been quoted in USA Today, CNN, the Los Angeles Times, San Francisco Chronicle, Parenting, and many other national media.

Dawson is also the founder of Elite Books, an independent press dedicated to producing books of the highest quality that truly make a difference to people’s lives and to the world. Elite Books has two divisions, one of which assists authors who are self-publishing, in order to maximize their potential revenue from publication. This division is called the Author’s Publishing Cooperative.

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There is no reason to drive traffic to your site if your site isn’t converting visits into book sales! Learn how to track your traffic effectively and see what is working and what is not, and what you can do to fix it. Understanding the elements that convert traffic into revenue is the first step to Internet Marketing Success.

In this teleconference call, you will learn how to:

• Encourage viral marketing
• Create a buzz that takes on a life of its own
• Create a community among your visitors
• Turn your blog into an effective marketing tool
• Create engaging opt-ins and stay in touch with your visitors
• Sell the benefits, not the features
• The hot, new phenomenon of book promotion videos

About Jeniffer Thompson

Founded by Chad and Jeniffer Thompson, Monkey C Media is a full design house offering a wide range of design services and marketing concepts. We started mCm because we were surrounded by talent we now combine those talents to bring you a distinctive group of creative minds. Blah. blah, blah - does anyone ever really read this stuff? Oh, and one more We love what we do. Really.

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About George Foster

John Kremer, the world’s top book marketing consultant, asked George to write the chapter about book cover design for 1001 Ways to Market Your Books. He also designed the cover.

Our August teleconference features George Foster, of Foster Covers. Check his website at www.fostercovers.com. George has been a professional graphic designer since 1979, and discovered his passion for book covers in 1994. He prefers serving independent publishers, but has worked with Simon & Schuster, Harcourt Brace, Pearson Education, St. Martin’s Press, and back when they were a small publisher, he designed three of the earliest Chicken Soup for the Soul covers.

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About Scott Flora

Scott Flora is the Executive Director of SPAN, the Small Publishers Association of North America.

If you want some genuine perspective on book publishing and marketing, Scott Flora’s the person you want to listen to.

I had the privilege of attending SPAN’s annual small publishers’ conference last fall. Not only did it turn out to be extremely valuable for our business, but early on it became obvious to me that this was a very special gathering of people from the publishing industry. The presenters were world-class, the exhibitors were ethical and skilled, and the attendees received genuine support and concern in a collaborative environment. Behind it all was one man: Scott Flora.

The reason I invited Scott to join us on this month’s AdvisorPress Author Marketing Call is because of his unique perspective on publishing. He knows the authors, the small publishers and the service providers. As Executive Director of the Small Publishers Association of North America, he’s seen how the whole industry works, and he doesn’t have an axe to grind other than to provide community and support. Most of all, Scott is highly respected and admired for his integrity. What better person to talk to about success in publishing?

During the call, we visit some of the most critical issues facing authors and small publishers today. We discover where the best resources can be found, get a realistic sense of the time and money needed to make a book a success, how to build relationships in the industry, and how to avoid costly and painful mistakes.

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Did you know that only about 5% of all book sales are made through traditional book retailers? A huge percentage of books is sold through alternative outlets, including businesses, associations, government, libraries, gift shops, military bases,airports, schools and universities, museum shops, catalogs and more. In addition, these outlets often provide more favorable terms than traditional bookstores. If you want to increase your book sales and level the playing field with the “big boys,” you must be aware of these great book sales opportunities.

About Brian Jud

Brian is the acknowledged expert on “special sales,” or book sales outside the bookstore. I promise you that if you haven’t heard Brian speak before, you’ll enjoy his information-packed, entertaining and light presentation style. He’s had a lot of practice, including having aired over 6 episodes of his television series, The Book Authority.

Brian is the author of the Publishers Weekly title, Beyond the Bookstore and The Marketing Planning CD-ROM that accompanies it. He is also the editor of the Book Marketing Matters email newsletter on special sales topics. Brian developed and introduced the Special-Sales Profit Center, the web-based, targeted-marketing system that helps deliver incremental sales and profits. This system is being used by publishers around the country and by R. R. Bowker to sell books to non-bookstore markets.

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Amazon.com Advantage is a proven and powerful means of distribution and order fulfillment. Work directly with the Internet’s leading retailer to market your products to customers. Benefits include:

• Access to tens of millions of Amazon.com customers around the world
• Leverage Amazon’s remarkable selling power with your whole catalog — including Not Yet Released and backlist items
• Your titles are eligible for Amazon’s world-class marketing programs like personalization and automerchandising
• Your products are available to ship to customers within 24 hours
• Control most aspects of your product’s Detail Pages
• Receive quick and easy payments when your products sell
• Enjoy limited returns
• Support from our member services team 7 days a week
• Log in to your online account to confirm orders, add titles, and review sales reports

Here’s an outline of the agenda for the call:

• Overview of Amazon.com — Customer Experience Pillars: Price, Selection, Availability, Convenience/Discovery
• Discovery: Merchandising
• Selection & Availability: Advantage and consignment
• Selection & Availability: Print on Demand
• Availability: Marketplace
• Discovery: Search Inside & Upgrade
• Discovery: AmazonConnect
• Convenience: Amazon Shorts
• Discovery: Associates
• Question and Answer

About Erin Eaves

As Manager of Amazon Advantage, Erin Eaves leads the company’s efforts to help small vendors and independent artists offer their books, CDs and films directly to Amazon’s tens of millions of customers. Since joining Amazon.com in 2, Eaves has had various leadership roles in inventory and vendor management for the company. Prior to joining Amazon.com, Eaves spent nearly 1 years as a buyer for major apparel retailers. Eaves earned a B.A. at Claremont McKenna College. She enjoys travel, hiking, camping, ethnic cooking, wine tasting, soccer and music, and can speak conversational Spanish and Mandarin. Eaves resides in Seattle with her family.

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Eric began his book publishing career at the Viking Press in 1970. In 1974, he was hired at St. Martin’s Press as Director of Sales. By 1977, Eric was National Sales Manager at Simon & Schuster. Eric has worked with independent publishers since 1981, and is currently the President of Midpoint Trade Books, Inc., a sales and distribution company for independent publishers, which was founded in 1996 by Eric and his two Partners. Eric is the author of The Book Publishers Handbook: The 7 Keys to Publishing Success to be published for the book trade by Beaufort Books, Inc. in May 2007. Eric has also taught book publishing courses at Harvard, Columbia, Hofstra and New York University. He has also served on panels at PMA University, SPAN, and other venues.

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John Kremer is an acknowledged expert on book publishing and marketing. Besides being the owner of a publishing company (Open Horizons, in Taos, New Mexico), he is the editor of the Kremer 100 PR newsletter. John is the author of a number of books on publishing and marketing, including 1001 Ways to Market Your Books: For Authors and Publishers (6th Edition), The Complete Direct Marketing Sourcebook, High Impact Marketing on a Low Impact Budget, and Celebrate Today. He has also designed the Do-It-Yourself Book Publicity Kit, Book Publishing Reports on CD-ROM, and Book Marketing Mini-Book series.

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Penny Sansevieri is CEO and founder of Author Marketing Experts Inc. She is a best selling author, and an expert in media relations and book marketing.

Links: Author Marketing Experts